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Pink money describes the purchasing power of the gay community, often especially with respect to political donations. With the rise of the gay rights movement, pink money has gone from being a fringe or marginalized market to a thriving industry in many parts of the Western world such as the United States and United Kingdom. Many businesses now specifically cater to gay customers, including nightclubs, shops, restaurants, and even taxicabs; the demand for these services stems from commonly perceived discrimination by traditional businesses. Worldwide in 1998, pink money was valued at £350 billion ($560 billion) across a variety of sectors — especially entertainment and consumer goods.〔 Purchasing power in 2012 in the United States is expected to increase to $790 billion.〔http://www.wisconsingazette.com/breaking-news/lgbt-buying-power-equals-790-billion.html〕 The economic power of pink money has been seen as a positive force for the gay community, creating a kind of "financial self-identification" which helps gay and lesbian individuals feel like part of a community which values them. Indeed, upwards of 90% of gay people support businesses which target pink money, while actively shunning "anti-gay" companies. However, criticism has been leveled at businesses which target pink money from gay groups, arguing that this segregates the gay and lesbian community from society, and holds back gay rights.〔 It's been considered more often than not a market exclusive for USA, UK and some places in Europe, but its extension covers a large amount of Latin America and part of Asia, making its actual earns larger by year and giving marketing options some impulse and variety. == In the United Kingdom == Known as the pink pound in the United Kingdom, the British gay market is estimated to be worth up to £6 billion a year. The Pink Pound is often considered to be responsible for the high sales of specific products seen to be favored by a large number of gay people, most noticeably music sales of records by gay icons such as Madonna, Lady Gaga, Kylie Minogue and Cher. A range of large corporations have recently realised the power of the Pink Pound and have begun to directly market their products towards the gay community through advertising in the gay press. In June 2006 a specialized marketing conference called the Pink Pound Conference was held in London and a similar conference was held in November 2006 by the Market Research Society. Groups and organizations concerned with the ghettoisation, conformity, and commercialism of the pink pound include OutRage!, the NUS LGBT Campaign and the Queer Youth Alliance — paralleling the more general criticisms of pink money. A large market of goods and services for gay people has appeared in recent years, including gay wedding services, gay press including radio and television, and domestic services such as builders and plumbers. In 2001 several gay companies produced pink stickers and stuck them onto thousands of Pound Coins which are still in circulation. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Pink money」の詳細全文を読む スポンサード リンク
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